Chinese Chery Automobile Company Eyes Saudi Arabian Market

Chinese Chery Automobile Company Eyes Saudi Arabian Market

Chery has undergone major strategic transformations in recent years, allocating its resources in the pursuit of quality and client benefit. The company is now eyeing the Middle East markets, especially Saudi Arabia, and is leveraging its philosophy of independent innovation into offering a wide array of products and services complimenting diverse segments of Saudi motorists. Sales of Chery's Tiggo and Arrizo car models, along with its premium brand Exeed, in the Kingdom helped the company realize its strategic vision of recording its highest sales of nearly 9 million units worldwide.

Chery's success is attributed to the values it was built upon. These values inspired the initiative of establishing the Institute of Engineering and Automotive Research at its headquarters in Wuhu. The institute has made important breakthroughs in a number of basic technologies related to transmission, and engine and fuel efficiency, as well as advanced technologies such as smart grid and autonomous driving.

Chery has set new standards for high performance embodied in the third generation of its smart engines, which are stronger, lighter and more fuel-efficient, making the automaker among the top 10 engines of 2019 in China.

Zhang Guibing, president of Chery, said: "We have witnessed a monthly increase in domestic sales