Fashion Commission finalizes sector development strategy

Fashion Commission finalizes sector development strategy

RIYADH — The Fashion Commission has announced the completion of its sector development strategy in line with the Ministry of Culture’s Cultural Vision.

The Fashion Commission will now work to implement the initiatives and projects set out in the strategy to enhance the national identity of the Saudi fashion industry and to serve designers, investors and creatives in all sector-related fields.

The Fashion Commission’s strategy is built from analysis of the current fashion sector and includes benchmarking comparisons on the best ways to develop and advance the sector.

The study resulted in the identification of several enabling factors, including: research and innovation; product development; manufacturing and supply chain; retail and distribution; marketing and communication; and product life-cycle management.

The Commission’s analysis was supported by views from the Saudi fashion community and includes additional focus areas to drive the sector’s advancement, through building robust educational and training programs to develop work-ready graduates, providing outlets to distribute locally designed products, and building networks between designers, investors and beneficiaries.

In addition to increasing the sector's efficiency in producing highly manufactured