Fashion Commission unveils Saudi 100 Brands program in partnership with Vogue Arabia

  • Date: 04-Jun-2021
  • Source: Saudi Gazette
  • Sector:Economy
  • Country:Saudi Arabia
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Fashion Commission unveils Saudi 100 Brands program in partnership with Vogue Arabia

Saudi Gazette report RIYADH “” The Fashion Commission, one of the new authorities under the Saudi Ministry of Culture, has announced the launch of the Saudi 100 Brands program, the Saudi Press Agency reported on Thursday. The program offers a one-year brand development initiative with training and mentoring, individual and group consultancy and advisory sessions, and virtual and in-person training workshops to boost competitive business advantage for Saudi brands in the global fashion industry. The Saudi 100 Brands program covers a wide range of topics including branding, conceptualization, sales performance strategy, public relations and marketing, client identification, innovation and technology and key leadership skills. Targeting Saudi fashion designers and brands seeking to take their businesses to the next level, participants in the program will learn from an international team of experts with experience from leading fashion houses including LVMH, Kering, Valentino Fashion Group, Chanel, Bulgari and Swarovski; as well as educational experience from Central St Martins, Royal College of Art, Yale and Parsons. The program will also offer consumer-directed activities aimed at encouraging sales in the local market, the first of which will be held in Riyadh in December 2021, with e-sales outlets and a wholesale campaign to stimulate international