How Does “The Line” Reflect the Future of Saudi Investments?

How Does “The Line” Reflect the Future of Saudi Investments?

I first began taking trips to Saudi Arabia for business in 2014. In the past 7 years, I have witnessed the Kingdom transform from a place surrounded by mystery to a globally recognized powerhouse of potential. As an American woman living in the Middle East and doing business in both the Middle East and West, the diversification of Saudi Arabia's economy has been fascinating to watch. Since announcing Vision 2030 in 2016, the country has already initiated significant growth within nearly every private sector, with a notable emphasis on small to medium-sized enterprises (SMEs). And with the new announcement of The Line at NEOM, Saudi Arabia is poised to lead the globe in innovation. As a dealmaker who works among multiple sectors, so much growth across the board at such a rapid pace presents a special kind of dilemma. When it comes to the deals themselves, where is the most beneficial place to start? A solid strategy is to examine what burgeoning demands may have inevitably arisen as a result of rapidly developing changes. This is precisely what has piqued my intrigue in The Line. Set to start in the first quarter of this year, The Line is example-in-action: As