HRH Crown Prince Announces Soudah Development Company (SDC)

HRH Crown Prince Announces Soudah Development Company (SDC)

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister and Chairman of the Public Investment Fund (PIF), has announced the launch of Soudah Development Company (SDC) in the Asir region. The new entity, fully owned by the Public Investment Fund (PIF), will lead the development of a luxury mountain destination with immersive cultural experiences and celebration of the natural assets empowering the local and national economies. Investment of USD 3 billion (SAR 11 billion) in tourism infrastructure and attractions to create a world-class mountain destination, in the Asir region.SDC to collaborate with the private sector to enhance tourism infrastructure with 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions by 2030.The company aims to attract over two million visitors annually and create 8,000 direct and indirect permanent jobs by 2030.Launched to be a key driver of the Kingdom's Vision 2030 ambitions, SDC will infuse USD 3 billion (SAR 11 billion) into infrastructure and tourism projects, aimed at enhancing the visitor experience in Soudah and parts of Rijal Alma'a Governorate. The planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions. SDC aims to develop