KSA Business: Social media top tool for growth for female entrepreneurs – Gulf Digital News

KSA Business: Social media top tool for growth for female entrepreneurs – Gulf Digital News

Ninety-five per cent of female entrepreneurs in the region identify social media channels as the top tool for their business ventures, said experts, citing a study conducted among Female Fusion’s network of 20,000+ members across the region.



The research was revealed by Mastercard, the official payment technology partner of Expo 2020 Dubai, and Female Fusion Network at the first in a series of workshops for the region’s female entrepreneurs at the world’s largest cultural gathering. Held at Expo 2020 Dubai’s Women’s Pavilion, in collaboration with Cartier, the session focused on the power of the digital economy in enabling women-owned businesses to go online.



Other channels include their own e-commerce websites (72%) as well as messaging services such as Facebook and Whatsapp (50%).


 


In addition, three out of four (72%) women-owned businesses said they rely on word of mouth to market their products and services. The workshop identified how SMEs can make the most of their online footprint, and better connect to their consumers in a digital economy.


 


Speakers included Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard, Sarah Beydoun, Founder and Creative Director of social impact fashion business Sarah’s Bag in Lebanon, Ioanna Angelidaki, co-founder of Instashop, and Maureen Hall, Founder and CEO