Salla raises $8.5 million in Series A

Salla raises $8.5 million in Series A

Saudi Arabia-based e-commerce Salla, has closed a SAR32 million ($8.5 million) Series A round led by STV, with participation from existing investors Raed Ventures and Vision Ventures.

Founded in 2016 by Nawaf Hariri and Salman Butt, Salla enables SMEs and e-commerce startups to establish their digital stores in Arabic. To date, the startup has processed eight million orders valued at over SAR2 billion ($533 million) in gross merchandise value (GMV) through the 10,000 online stores on its platform. 

The company offers a freemium subscription model with three tiers, offering small businesses the ability to set up their operations free of charge, and upgrade their subscription based on their needs and requirements.

"Our platform offers users inventory management and marketing tools, as well as detailed reports on store performance and automatic invoices for orders, which enables e-commerce merchants to set up, maintain, and increase sales through their stores without any fees or commissions. Furthermore, due to a variety of payment and logistic partnerships, e-commerce store owners who are using Salla do not have to worry about payment or delivery challenges once their store goes live - it is all taken care of,“ said Nawaf Hariri, Co-Founder and CEO at Salla.

With the e-commerce market growing