Saudi Female-Only Ride Hailing App Sees Growth in First Year of Operations

Saudi Female-Only Ride Hailing App Sees Growth in First Year of Operations

Female-only car showrooms followed; thousands of women signed up for lessons and driving licenses, Saudi women competed in professional racing competitions and American carmaker General Motors told Arab News last month that 65 percent of the buyers for one of its models were all women.

Therefore, with the advent of disruptive digital platforms like Uber and Careem, it was only a matter of time before a female-only version, with female drivers for passengers, was born.

Leena was officially granted a license by the Saudi government in April 2019 and began operations in June last year.