SRMG Acquires 51% Stake in Leading Podcast Platform Thmanyah

SRMG Acquires 51% Stake in Leading Podcast Platform Thmanyah

The Saudi Research & Media Group (SRMG) announced Wednesday the acquisition of a 51% controlling stake in Arabic podcast platform Thmanyah, one of the leading podcast platforms and documentary producers in the Middle East and North Africa region.

SRMG's acquisition of Thmanyah is part of the Group's new digital-first, multi-platform approach and commitment to delivering original, unique and exclusive content to consumers through new digital and social platforms.

SRMG will leverage its global network and reach to support Thmanyah's growth ambitions into new genres and geographies, while benefiting from Thmanyah's creative and production capabilities to enhance brand equity across its titles.

Founded in Saudi Arabia in 2016, Thmanyah is a leading producer of Arabic podcasts and documentaries. Its many highly rated podcasts include "Fnjan", an Arabic talk show with more than 1.6 million average monthly listeners, as well as "Swalif Business", "Socrates", and "Things That Changed Us".

Its podcasts and documentaries have been recognized with seven awards across the MENA region, including two consecutive awards from the Saudi Ministry of Media. On "Socrates," Thmanyah has documented three years of progress on Vision 2030 objectives, featuring more than 50 leaders from the Saudi public sphere.

Thmanyah is also a leading documentary producer in Saudi Arabia, with