There is ‘incredibly strong growth’ in the Saudi market for Lamborghini

There is ‘incredibly strong growth’ in the Saudi market for Lamborghini

Paolo Sartori made the switch  to become Automobili Lamborghini's regional head for the Middle East and Africa in September, a move that coincided with record sales for the luxury Italian supercar in this area.

He laughs when it's suggested his arrival was the driving force behind the success, but points out that South Korea, where he left for Dubai in the summer, was also experiencing something of a resurgence, as the world gradually recovers from the coronavirus crisis.

Indeed, the company revealed 2,083 Lamborghinis were sold in the third quarter of the year globally, and 85 in the MEA region – in September, in particular, there were 41 of the supercars sold in the region, up from 39 in 2019.

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He tells CEO Middle East: “Even during the pandemic, worldwide, yes there was this shutdown for a few weeks at the factories, for the safety of the employees, about seven weeks I believe. The production was on hold for a while, but then it started after the summer, quite strongly, not only in the Middle East, but worldwide.

“Overall we can say that this full year