Valentine’s Day: a Chance for SMEs to Recover From Lockdown Losses

SourceAl Bawaba
CountrySaudi Arabia

The business benefitted from the e-commerce boom last year and is offering a clever deal for this year's Valentine's Day. With the announcement of stricter restrictions 10 days ago by the authorities, SMEs across the Kingdom have enjoyed a boost from members of the Saudi community. Messages of solidarity have been circulating on social media, encouraging people to buy local and help reduce the financial burdens for business owners. Khalid Omar, a 28-year-old Saudi from Jubail who founded his shop Dream Flowers in 2017, said the business closed for three months in 2020, but has since enjoyed a boost in sales and is in a stable position this year.

"The COVID-19 pandemic hindered all local business projects for everyone such as my flower shop in Jubail," he said. He imports his flowers from Kenya, one of the major flower producers in the world, and Holland, which provides more upscale options. He said sales had shot up in the past four days in preparation for Valentine's Day. "Celebrations such as Mother's Day, Father's Day, Teacher's Day, and so forth have a positive impact on sales. This is our season." He said that nothing says "I love you" more than a big more...