Abu Dhabi Winter Shopping Season shows 17% growth: Visa

Abu Dhabi Winter Shopping Season shows 17% growth: Visa

Record sales figures of AED2.4 billion ($650 million) were achieved on Visa cards in participating stores alone during the recent Abu Dhabi Winter Shopping Season.Alongside global partner, Visa, it is reported that total transactions using Visa cards during the campaign grew by 17% compared to last year, engaging 21 malls and over 3,500 participating stores in the emirate, new figures released by Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), indicate. The seasonal campaign, which ran from December 10 to February 14, strengthened Retail Abu Dhabi's position as a key platform for local, regional and international brands operating in the emirate, with the Season engaging malls across Abu Dhabi and Al Ain, with programming delivering exclusive consumer offers, products and extra discounts. The positive results were underscored by a consumer survey which was distributed during Abu Dhabi Winter Shopping Season, with the results showing 83% of those aware of Abu Dhabi Shopping Season felt encouraged to spend more than they usually would during the winter season event. Amplified by a series of public-private sector collaborations, Abu Dhabi Winter Shopping Season was enhanced by the inaugural Abu Dhabi Beauty Week, which ran from