Apparel Group’s Selina Ved to make beauty her business

  • Date: 19-Mar-2021
  • Source: Gulf News
  • Sector:Economy
  • Country:UAE
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Apparel Group’s Selina Ved to make beauty her business

Launch a business? Doing that. Recent months have definitely been a whirl for Selina Ved“¦ and that pace is not going to slacken any time soon. In April, Selina, who graduated in business management from a Canadian university in May last, will launch the first phase of her maiden venture - the 'Nessa' digital platform for everything to do with beauty and skincare products. Now, what makes this quite different from any other venture from an aspiring entrepreneur is how this is being put together. Nessa is owned by Dubai-based Apparel Group, the retailing powerhouse that handles more than 70 global brands - the likes of Levi's, Birkenstock, Tommy Hilfiger and Calvin Klein. Nessa thus marks the first move by Apparel - owned by Nilesh and Sima Ved, Selina's parents - to create its own label and in a category were it has until now been under-represented - beauty and skincare. But Nessa will operate as a standalone venture, and with all the rewards - and risks - associated with a startup. The potential rewards could be massive - the size of the Gulf's cosmetics market is estimated to touch $16. 59 billion by end 2022, against $10. 7 billion