b8ta partners with noon.com to improve the retail experience

  • Date: 01-Mar-2021
  • Source: Tahawultech
  • Sector:Retail
  • Country:UAE
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b8ta partners with noon.com to improve the retail experience

28 February 2020, Dubai, UAE: b8ta, a unique software-powered retailer with its mission to build 'retail as a service' platform for brands, today announced its strategic collaboration with noon.com, Middle East's leading digital marketplace, to bring innovative and unique brands to customers in the region.

The partnership aimed at successfully launching new products by innovative brands is in line with strengthening the e-commerce market and to meet the fast-growing demand among the most digitally-savvy and brand conscious shoppers in the region. The strategic collaboration between b8ta and noon.com is designed to provide innovative and curated products a launch-pad with an optimal marketing strategy and enable them to reach out to a wider audience that may or may not be familiar with the brand's presence and aesthetic. Noon.com, the region's home-grown ecommerce platform, will also provide competitive prices, exclusive member deals, timely fulfilment, and logistics services, ensuring fast and reliable delivery for outstanding customer experience.

Ramit Harisinghani, General Manager - MENA, b8ta

Ramit Harisinghani, General Manager - MENA, b8ta commented, "Covid-19 has changed consumer buying behaviour and shopping patterns. For a brand to win in the