Dining wars: 5 Ramadan business strategies by UAE restaurants that work

SourceZawya
SectorEconomy
CountryUAE

Rohith Muralya, Director, Concept Cuisine

For over two decades, 75 percent of Ramadan business at the restaurant chain India Palace has come from dine-in customers lining up at the buffet to break their fast for the iftar meal, according to Rohith Muralya, Director, Concept Cuisine.

“However, this year, India Palace has changed the business strategy to focus predominantly on delivery and takeaways to adjust revenue streams against new safety rules which prohibit buffets and Iftar gatherings,” he said.

The 13-outlet chain has focused its efforts on biryani, creating a menu of Ramadan Special Pot Dum Biryanis for iftar delivery. Packages are sized to serve families of four to ten who are breaking their fast together. Muralya said that the home-delivery strategy has had “satisfying results” and that India Palace is “looking at a 50 percent increase in overall sales this Ramadan”.

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