Dubai: Big Bad Wolf book sale returns with discounts of up to 80%

  • Date: 12-Apr-2022
  • Source: Khaleej Times
  • Sector:Economy
  • Country:UAE
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Dubai: Big Bad Wolf book sale returns with discounts of up to 80%

Over 1 million titles will be on sale, with prices starting from Dh2

By Nasreen Abdulla Published: Mon 11 Apr 2022, 6:15 PM

The world’s largest book sale is back with a bang in Dubai after a gap of 2 years.

Taking place from April 14 to 25th, the Big Bad Wolf book sale will be held at the Sound Stages in Dubai Studio City between 10am and 2am. Over 1 million titles will be on sale with discounts of up to 80% and prices starting from Dh2.

The 11-day book sale will have a range of books including best-sellers, novels, science fiction, graphic novels and children’s titles.

Have you ever wondered how the name Big Bad Wolf originated? The co-founders had an interesting story to share.

“Our main target market is children,” said Andrew Yap, co-founder of Big Bad Wolf. “We wanted a character that would appeal to them. A character that is classic. We realized that most of the people in our generation knew the Big Bad Wolf from the story Little Red Riding Hood. However, a lot of younger children didn’t know the character. So we wanted to introduce it to them. Also, I feel like we always remember the villains or bad