Dubai’s Daddy’s Digest acquired by Canadian media firm

  • Date: 04-Mar-2021
  • Source: Arabian Business
  • Sector:Technology
  • Country:UAE
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Dubai’s Daddy’s Digest acquired by Canadian media firm

Dubai-born global media publication Daddy's Digest has been acquired by Toronto-based Schmooz Media.

The online magazine, website, video and audio channel, which focuses on all things fatherhood and family, was founded in April 2018 by Vickram Agarwal and has built up a large following, with over 1 million users on its website and more than 800,000 Facebook followers.

“When I became a father, I noticed that the majority of parenting resources were geared towards mothers. Founding Daddy's Digest filled a niche within the parenting industry – it provides a space where men, women and subject matter experts can share advice as they explore tough questions about navigating parenthood,” he said.

Daddy's Digest touches on topics that are often overlooked in mainstream parenting magazines, such as modern parenting, and preparing to be a father, in an industry saturated with content targeting mothers.

“The acquisition is a natural evolution for the brand – my intention and vision for Daddy's Digest resonates with Zoe (Share, CEO of Schmooz Media), and aligns with the ethos of Schmooz Media. I know that Zoe will bring the same passion towards evolving the brand as I have,” added Agarwal.

Dubai's Daddy's Digest was founded in April 2018 by Vickram Agarwal.

The value of