Israel pavilion opens Dubai Expo campaign – MEED

Israel pavilion opens Dubai Expo campaign – MEED

A kosher breakfast in the ballroom of a Dubai hotel set a friendly tone for the first press conference held by the Israel Expo 2020 pavilion

Announced in April 2019, long before the September 2020 Abraham Accords normalised relations between Abu Dhabi and Tel Aviv, Israel's participation at Dubai Expo 2020 was never going to be straightforward. 

While the primary purpose of Israel's pavilion is to promote the country's expertise on a global stage and to foster ties with other Middle East states, the fact that the country was not officially recognised by the UAE and most other Arab states prior to the signing of the accords gives its presence at the event a far deeper significance than is usual for expo delegations.