Laundryheap rebrands B2B linen rental service, ups Dubai investment

Laundryheap, a leading on-demand laundry and dry cleaning platform, has strengthened its B2B linen rental services by rebranding its specialised vertical as ‘Laundryheap Linen’ and investing in a new 3,000 sq ft warehouse in Dubai, UAE to drive the operations.

Laundryheap is now operational in four countries and six cities across the GCC, including the UAE (Dubai, Sharjah and Abu Dhabi), Bahrain (Manama), Qatar (Doha) and Kuwait (Kuwait City), with plans for further expansion in the pipeline in the coming year.

Serving the significant demand for bed linen, towels, accessories and other related rentals for the hospitality sector in the UAE, ‘Laundryheap Linen’ is the new brand identity of ‘NestAngel,’ which was launched by the firm in Dubai earlier this year, said the statement from the company .

NestAngel was first launched by Laundryheap in the UK six years ago and continues to operate successfully under the same brand name and has serviced over 300,000 guests.

CEO and Founder Deyan Dimitrov said: "The rebranding of NestAngel, one of our strong support services, to Laundryheap Linen in the UAE is an organic evolution of our offering. With the new brand identity, we are underlining the real differentiator of our linen rental service: The expertise