Mideast designers take part in Hala China’s virtual fashion show in the UAE

SourceArab News

DUBAI: There is another virtual fashion week in the UAE to look forward to. Following the success of the sixth edition of Arab Fashion Week, "Hala China" has just launched a nine-day event that celebrates Emirati fashion from across the UAE. Titled "Emirati Fashion Days," the event is a virtual show running until April 11, with the support of the UAE Embassy in China, the Chinese Textile Information Center, and the Chinese Fashion Association. The nine-day event will display the creations of more than 17 local brands and fashion designers in the UAE, including Zeena Zaki, Houida Biridi, Siham al Hajji, Diana Mardeni, Ali Assad and more, who all hand-picked the locations from which their collections will be livestreamed.

It will be broadcast via the official "Hala in China" TikTok account, in addition to Quayshu, the Chinese application for short videos. "Hala China" is a joint initiative between Meraas and Dubai Holding in an effort to attract visitors from...read more...