RTA’s smart taxi-top billboards to be installed

RTA’s smart taxi-top billboards to be installed

Photo has been used for illustrative purposes. Dubai's Roads and Transport Authority (RTA) has launched an initiative for installing smart taxi-top billboards. The project is part of endeavours to invest RTA's assets in generating and diversifying revenues, which is in line with RTA's objectives of improving services."We in RTA work on creating investment opportunities through strengthening partnerships with the private sector, and work towards supporting the taxi sector through diversifying revenues sources."This project aims to invest our assets in serving the needs of clients through smart billboards installed on the roofs of more than 11, 000 taxis."Ads on display will promote the products and services of advertisers contracting with RTA," said Khalid Al Awadi, Director of Transportation Systems, Public Transport Agency, RTA."These smart billboards will also provide educative and informative content about events and activities."The billboards system is smart and automated so the content on display automatically changes to fit the target audience based on vehicles locations, as per as the marketing plan mapped out by the advertiser. They will also display the status of the vehicle (vacant/engaged) clearly for the public."The billboards can adapt to the external circumstances in displaying the content without distracting the focus of other motorists,"