Startup Spotlight: Luna PR CEO Nikita Sachdev Wants To Make The UAE’s Emerging Tech Industry Relatable To The Masses – Entrepreneur

  • Date: 16-Jun-2021
  • Source: Entrepreneur Middle East
  • Sector:Economy
  • Country:UAE
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Startup Spotlight: Luna PR CEO Nikita Sachdev Wants To Make The UAE’s Emerging Tech Industry Relatable To The Masses – Entrepreneur

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Nikita Sachdev, CEO of Dubai-based PR and marketing agency Luna PR, has had an unusual but impressive career graph. She worked as a model and actress before delving fully into the world of blockchain and cryptocurrency, and subsequently ended up starting her own entrepreneurial venture in the same market. But this shift wasn't one that happened overnight or simply based on impulse, she notes.

“I've always had an entrepreneurial mindset, even when I was modelling,” Sachdev says. “Back then, I had set up a talent management agency with a business partner, and it became successful in a very short time. One of the jobs we had was to do a corporate video for a crypto project where I was the spokesperson, simply reading off a teleprompter. I asked the CEO of that company what all the tech jargon was, and he told me to invest in bitcoin. Later that evening, I did my research, and started investing aggressively.”