STARZPLAY appoints Alessandro Masaro as SVP of strategy, corporate development

  • Date: 03-Jun-2021
  • Source: Arab News
  • Sector:Economy
  • Country:UAE
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STARZPLAY appoints Alessandro Masaro as SVP of strategy, corporate development

DUBAI: STARZPLAY, the Dubai-based subscription video on demand (VOD) service, has announced the appointment of financial strategist Alessandro Masaro as senior vice president (SVP) of strategy and corporate development. Masaro will be responsible for evaluating financial opportunities for the company, including equity raise, debt financing, and mergers and acquisitions, to enhance the financial value proposition of STARZPLAY. He will also develop and oversee the execution of strategic plans to grow the platform in the region. Masaro already has a strong understanding of the company's financial and corporate strengths, having served as a board member of STARZPLAY. He aims to leverage his experience in financial management and investment planning to raise the corporate profile of the organization. "With the robust increase in subscriber base and our ongoing geographic expansion, we are defining a new era of strategic growth this year,“ Maaz Sheikh, co-founder and CEO of STARZPLAY. "As we look to expand our footprint, launch new products, and tap new audiences, it is important to leverage strategic alliances and strengthen our corporate profile. Alessandro Masaro has in-depth industry expertise that will position STARZPLAY as a financially strong, high-growth company,“ added Sheikh. Prior to joining STARZPLAY, Masaro was a principal at Delta