The SME Story: Ben Kinerman-Daltrey, co-founder of KinFitz & Co

The SME Story: Ben Kinerman-Daltrey, co-founder of KinFitz & Co

What is the core business model of KinFitz & Co?

KinFitz & Co is a sales recruitment, training and coaching business, working specifically with startups and SMEs.

What were you doing before you started KinFitz & Co?

My co-founder and I were VPs at the seventh-highest funded startup in the Middle East, Bayzat, and helped grow its sales team from four to 150 people.

What gap did you see in the market that necessitated the need for such a company?

We worked with recruiters in the market when hiring for our previous company, and they never seemed to "get it“ when we spoke about startup culture. We want to solve the problem of less funded startups who cannot afford to make mistakes when it comes to recruiting salespeople. Also, going through such hyper-growth in our sales organisation, we faced many challenges to scale training and coaching at the same speed our team was growing. We want to help other startups and SMEs overcome that challenge from all our learnings.

Liam Fitzgerald is the co-founder of KinFitz & Co

Does focusing on startups and SMEs make good long-term business sense?

For us, yes! We are keen to "stay in our lane“. We get startups, we understand what it