UAE Emerges As MENA’s Most Active Country in CSR

UAE Emerges As MENA’s Most Active Country in CSR

The UAE has emerged as a regional leader in awareness and the adoption of corporate social responsibility practices. These are the findings of the first annual Mena CSR Survey Report 2020 , conducted by leading Dubai-based communication agency Cicero & Bernay Public Relations (C&B) in partnership with YouGov, an international research and data analytics group. The C&B YouGov report was designed specifically to identify the importance of CSR across select countries in the GCC, Levant and North Africa “” with the UAE, the Kingdom of Saudi Arabia and Egypt headlining the results. In total, 219 C-suite executives and corporate leaders across the Mena region that included the UAE, the KSA, Egypt, Kuwait, Bahrain, Oman, Jordan, Lebanon, Tunisia, Algeria and Morocco and who were hand-picked due to their position and their contribution to their respective sectors, including government, aviation, automotive, banking and finance, construction and real estate, healthcare and transport. The respondents were asked a series of CSR-related questions that were revisited in the midst of the Covid-19 pandemic to gauge perception. Key findings of the report: 80% of UAE decision-makers positively changed their perception of CSR during Covid-19. Stephan Shakespeare, CEO of YouGov, commented: "The importance of such reports is