WhatsApp to integrate business communication tool Workplace to help connect frontline staff

WhatsApp to integrate business communication tool Workplace to help connect frontline staff

Dubai: The messaging platform WhatsApp will soon add another feature for business account users following a deal with Workplace, which is in the business communication space. The move will help organisations reach out to their workforces, particularly those who are least connected. Expected to go live sometime this year, the integration will enable companies to share posts from Workplace with employees, including over WhatsApp. In doing so, organizations will be able to ensure that information and updates reach frontline workers where they are in real-time. “We believe that the most successful organizations empower their frontline employees to make a difference and listen to their ideas,” said Ujjwal Singh, Workplace’s Head of Product. “So, it’s disappointing to see there’s still a clear disconnect between frontline and HQ in 2021. Our integration with WhatsApp is designed to help fix that: Helping bring frontline employees closer to their organizations and ensuring the information they need to do their jobs is at their fingertips.” This announcement comes as Workplace’s latest report revealed that many frontline workers are feeling disconnected and deprioritized from their organizations - so much so they plan to leave the frontline altogether. When the pandemic hit, many organizations found it hard