BCG publishes new landmark strategy book for post-COVID era

SourceSaudi Gazette
SectorEconomy
CountryGCC

DUBAI — According to a new book by three veteran Boston Consulting Group (BCG) senior partners, unprecedented instability and uncertainty are scrambling the traditional playbook that companies have used to compete and succeed in the past 50 years, and a wholesale reimagining is required for sustainable success. Based on firsthand research into more than 50 major global companies, the book, titled BEYOND GREAT: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution by Dr. Arindam Bhattacharya, Dr. Nikolaus Lang, and Jim Hemerling, publishes Monday.BEYOND GREAT contends that “great ...read more...