Build a website that reflects your business ethos


Content: People visit websites for information. Good content makes up for a lot of shortcomings. As Clique Communications Group’s lead designer Nehal Ahmed puts it, “Content is the first thing. If people don't care about your content, they will leave.

If your content is good, they will put up with a lot. Humans have an insatiable thirst for knowledge.”It helps to remember that most visitors to a website are looking for something, not aimlessly wandering around the nether realms of the Internet. “In whichever way they have landed on your website, know that users have come here firstly to consume the information that is relevant to them. Whether you're a product, a service company or just a blog, they are only here to know more about what they want to more...