Emirates to launch ad campaign to tell world that Dubai is open for business

Emirates to launch ad campaign to tell world that Dubai is open for business

Emirates is set to launch a multi-million dollar advertising campaign to tell the world that Dubai is open for business and tourism after the coronavirus crisis.

Throughout the winter travel season, the airline said it will run a global campaign to promote Destination Dubai, including advertising spots and key partnerships to provide travellers with extra value.

Emirates' multi-channel advertising campaign, which showcases Dubai's diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels, it said in a statement.

The airline has also partnered with Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) on a promotion to offer complimentary stays at the JW Marriott to all Emirates customers visiting Dubai until February 28.

The airline's Economy Class passengers will receive a free night's stay, while passengers flying First or Business Class can enjoy two complimentary nights' stay, the statement added.

Helal Saeed Almarri, director general, Dubai Tourism, said that since reopening the city to tourists in July, Dubai has seen a "steady increase in visitors, underpinned by comprehensive measures to safeguard the wellbeing of our guests".

He added: "Going into 2021, Dubai will continue to strengthen its offering for business and