Four steps for UAE businesses to up their e-commerce game

Four steps for UAE businesses to up their e-commerce game

The UAE's e-commerce sector this year saw massive growth as consumers shifted to buying online following the lockdown and other measures by the local government to mitigate the spread of Covid-19.

In a recent survey, Dubai Economy, Dubai Police and Visa conducted earlier this year, almost half (49 per cent) of UAE consumers said they have been shopping online more since the outbreak. The majority (61 per cent) said they were now using cards or digital wallets more to pay online instead of cash-on-delivery. For many it was also their first-time shopping online, but data shows that they're unlikely to give up the ease of the e-commerce experience after the pandemic ends.

But there's still so much ground left to gain.

According to 'The United Arab Emirates (UAE) eCommerce Landscape 2020', a joint study by Dubai Economy and Visa, the UAE e-commerce sector is expected to see continued growth, driven by the demand for online purchasing by a young tech-savvy population. Shopping via mobile devices, personal computers, tablets, and connected devices is an accepted part of their everyday lives. Considering the country's high population of digitally native millennials, if you aren't making the transition to seamless and convenient online buying, your business