Harley-Davidson reboots business as coronavirus hammers earnings – ZAWYA

Harley-Davidson reboots business as coronavirus hammers earnings – ZAWYA

Harley-Davidson reboots business as coronavirus hammers earnings Harley has been struggling for years to woo younger riders in the United States    CHICAGO - Harley-Davidson Inc on Tuesday reported an unexpected quarterly loss due to disruptions caused by the coronavirus pandemic, sending its shares sliding 4% in pre-market trade.It also unveiled a strategy that includes streamlining product portfolio and shifting resources and investments in markets with growth potential as part of new Chief Executive Jochen Zeitz's strategy to turn around the 117-year-old motorcycle company that has been grappling with an aging customer base.The Milwaukee-based company reported a loss of 60 cents per share for the quarter through June, compared with a profit of $1.23 per share a year ago. Analysts had on average expected the profit to come in at 4 cents per share, according to IBES data from Refinitiv.It also unveiled a strategy that includes streamlining product portfolio and shifting resources and investments in markets with growth potential as part of new Chief Executive Jochen Zeitz's strategy to turn around the 117-year-old motorcycle company that has been grappling with an aging customer base.CHICAGO - Harley-Davidson Inc on Tuesday reported an unexpected quarterly loss due to disruptions caused by the