Lessons Learned Growing The Brands For Less Group In Its 20th Anniversary In The UAE – Entrepreneur

Lessons Learned Growing The Brands For Less Group In Its 20th Anniversary In The UAE – Entrepreneur

November

22, 2020



7 min read











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2020 marks the 20th anniversary of the Brands For Less Group in the UAE- two decades after we took on the challenge to become the biggest off-price retailer in the region. We had big plans for this year- some were achieved, and others were not, because of the impact of the COVID-19 crisis.Just like everyone else, we could have never predicted the exceptional events that were about to occur this year, including the coronavirus pandemic and its economic, social, and financial repercussions. It's been a time of great reflection, and we have taken it as an opportunity to further refine our retail business for the future, as well as to look back on the biggest achievements and lessons over the last 20 years.Here are our top tips and lessons for navigating and growing your business in the long-term:1. React and adapt to unprecedented circumstances affecting your marketThe COVID-19 pandemic and its resulting measures weakened many markets at a time when business was already fragile. Companies needed to quickly adapt, especially in retail, through bolstering their e-commerce platforms to provide a