UAE tops in Mena with AED2.45tn brand value

UAE tops in Mena with AED2.45tn brand value

ABU DHABI / WAMThe UAE leads the way as the strongest and most valuable brand in the Middle East and Africa (Mena) and ranked 18th globally at AED 2.45 trillion ($672 billion), according to the latest report by Brand Finance, the world's leading independent brand valuation consultancy. The ranking places the Emirates at 18th, a rise of two places from last year. Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world's largest corporate brands. Every year, Brand Finance values 5,000 of the world's biggest brands. The 100 most valuable and strongest nation brands are included in the Brand Finance Nation Brands 2020 ranking. The annual report on the most valuable