Unhygienic restaurants are flushing away repeat business – new Fine Dining survey highlights importance of a clean restroom to customers

  • Date: 23-Nov-2020
  • Source: Eye of Riyadh
  • Sector:Healthcare
  • Country:UAE
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Unhygienic restaurants are flushing away repeat business – new Fine Dining survey highlights importance of a clean restroom to customers

A survey commissioned by Fine Solutions, the away-from-home division of Fine Hygienic Holding (FHH) , one of the world's leading wellness groups and manufacturer of hygienic paper products, has highlighted the importance of hygiene in the dining experience post Covid-19 lockdown, with 89% of UAE customers unwilling to revisit a restaurant with poor washroom hygiene.The survey by Kantar Middle East was created to understand the customer perspective and the correlation between loyalty and restroom hygiene. The survey of 500 respondents was conducted online across different nationalities, affluence levels and cities.The main findings show that customers placed more importance on cleanliness in the washroom (50%) than in the kitchen (48%) or interior - the area including tables, chairs, floor and billing counter (47%) - when it comes to hygiene factors that matter most in a restaurant. Elsewhere, cleanliness and operational condition (62%) were found to be the most important hygiene factors in a restaurant restroom.James Michael Lafferty, CEO of Fine Hygienic Holding, said: "This survey comes at an important time for both consumers and brands as we navigate the new normal of everyday life in the time of the Covid pandemic. Operators and brands are still adjusting to life post lockdown,