Egypt’s National Council for Women launches awareness campaign on nutrition education

Egypt’s National Council for Women launches awareness campaign on nutrition education

Egypt's National Council for Women (NCW) held a meeting, last week, with officials from Savola Foods, a company under the Saudi Savola Group umbrella, to discuss the launch of the "Al Moaadla Al Sah" (Perfect Equation) awareness campaign. The campaign aims to educate women in several governorates across Egypt on the importance of proper nutrition. Talking to Daily News Egypt, Hania Serry, General Manager of the Pasta, Seafood, Bakery and new categories sector at the Savola Foods Company, said the campaign's main goal is to educate the Egyptian woman about the dangers of the chemical process known as hydrogenation. "In addition to this, the campaign also aims to inform them on how to identify non-hydrogenated products, to prevent all the diseases that are caused due to the process," Serry added. She also said, "Through the 'Al-Moaadla Al Sah' awareness campaign, we will be able to educate Egyptian women on the means of proper nutrition and familiarise housewives with choosing safe dietary products that help promote the overall health and wellbeing of the Egyptian family." Mohamed Badran, Chief Strategy Officer at Savola Foods Company, said that the company has been quite eager to forge a constructive alliance with the NCW. This