Home Depot Hopes New Kids Program Inspires Tykes To Become Junior Mr. And Ms. Fix-Its

Home Depot Hopes New Kids Program Inspires Tykes To Become Junior Mr. And Ms. Fix-Its

Calling all would-be Jonathan and Drew Scotts of “Property Brothers” and future Bob Vilas from “This Old House,” The Home Depot



HD

has a mini orange apron and toy tool belt for you.



Future home improvement enthusiasts work on a Home Depot project.



Courtesy of The Home Depot

The home improvement giant is targeting a new consumer segment with minimal spending power: children. The goal is to instill a love of building, renovating and repairing that will carry through to adulthood.

It's a brand play for the loyalty of young minds and promise of future disposable income, introducing The Home Depot to the playground set, whose suburban parents embraced the DIY ethos of waterproofing basements, applying fresh