Yegertek promotes loyalty education in MENA

Yegertek promotes loyalty education in MENA

Yegertek, a Dubai-based solutions provider in brand engagement and customer loyalty, has announced sponsorship of QuickBrownFox Consulting for a Certified Loyalty Marketing Professional (CLMP) workshop. The only recognised professional certification in the loyalty education industry, CLMP is offered by Loyalty Academy, which has an exclusive regional partnership with QuickBrownFox Consulting. The three-day event is due to start on June 21, in Rove Downtown Dubai. Yegertek, whose founders are CLMP-certified from the first MENA batch, will be sponsoring the upcoming Summer 2022 workshop, where successful candidates will earn Certified Loyalty Marketing Professional credential, thus joining an association whose members include some of the leading loyalty marketers across the globe. “Having had a first-hand experience with the CLMP programme, we saw the need to promote it further, for the overall development of the loyalty industry. Greater knowledge flows, educational programmes, certifications, and associations will be of vital importance as loyalty marketers gear up for the next economic cycle characterised by digitalisation and untapped opportunities. The sponsorship of the upcoming CLMP workshop is underscored by these beliefs,” expressed Sajid Azmi, CEO and Co-founder of Yegertek. The Summer 2022 workshop is an opportunity for discerning professionals to achieve the distinction of Certified Loyalty Marketing