Officials and academics laud Sharjah’s leading model in cultural tourism

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UAE
  • Date: 24-Nov-2022
  • Source: Zawya
  • Sector:Education
  • Country:UAE
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Officials and academics laud Sharjah’s leading model in cultural tourism

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Sharjah: During a panel discussion titled ‘Emerging Niches in Technology & Architecture’ — at the 9th edition of the Sharjah International Tourism and Travel Forum 2022, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) at the Sharjah Expo Centre — the role of technology in tourism was addressed and how it plays a part in making tourism more sustainable and robust. Starting the discussion Dr. Jerry Kolo, Professor of Urban Planning & Program Academic Coordinator, MUP, stated that although Sharjah is known for its hospitality, sometimes it’s not always that easy to get this message out to the world. He explained having robust and resilient tourism and creating experiential travel to the city was essential to building a sustainable industry. Expanding on this he mentioned that the emotional and social intelligence of tourists and locals had changed over the years and although technology has helped to make things easier and sometimes more exciting for travellers, the bottom line was identifying stakeholder roles, playing to their strengths and creating an experience that promoted spending and wanting to return. Eng. Aisha Obaid Almheiri, Assistant Director of Support Service for IT at Sharjah International Airport Authority explained that technology had played

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