Emirates tops the 2020 Women’s Choice Brand Rankings in the UAE – ZAWYA

Emirates tops the 2020 Women’s Choice Brand Rankings in the UAE – ZAWYA

Dubai's flag-carrier airline continues to hold its dominating position and achieves the most positive Impression among women in the country. Emirates tops the 2020 YouGov Women's Choice Rankings in the UAE for the fourth time in a row, this year receiving the highest Impression score of +70.4 among women in the country.. The appearance of weakening scores is true even for brands who have seen their ranking improve this year.. Netflix is the most improved brand of the past year among women with a change in score of +11.7, going from an Impression score of 23.4 in 2019 to 35.1 in 2020.. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for the 12 months ending January 31, 2020 and the 12-month period ending January 31, 2019.. All brands must be tracked for at least 6 months to be included in the Rankings, and must have been tracked for at least 6 months in the prior year's period (as well as being currently tracked) to appear in the movers tables.. The contents of the press release was provided from an external third party provider..