Emirates, WhatsApp, Netflix among UAE’s top brands

Emirates, WhatsApp, Netflix among UAE’s top brands

Dubai's flag-carrier airline continues to hold the top position, reigning as the brand with the most positive Buzz amongst UAE residents.. YouGov annual Buzz Rankings 2019 reveal that Emirates is the brand with the most positive Buzz in the UAE, for the third consecutive year.. Messaging service giant WhatsApp moves up one place, from third last year to second in the 2019 rankings.. YouGov BrandIndex measures the public's perception of brands on a daily basis across a range of metrics.. The annual Buzz rankings are compiled using Buzz scores from the entire years' worth of data.. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks.. Consumer electronic brands did not have a favourable past year in terms of Buzz scores.. While Samsung climbed up to the second position from sixth in the 2018 rankings, this year it has dropped down to third.. Apple's score has been declining, and after falling from fourth to sixth in 2018, it has further fallen down two positions to eighth in the 2019 rankings.. Their smartphone brands, Samsung Galaxy and iPhone have noticed a decline in their scores over the past year but remain in