Israel to Participate In Arabian Travel Market for The First Time

Israel to Participate In Arabian Travel Market for The First Time

ATM, which has already announced that the 2021 edition of its annual showcase, will take place live at the Dubai World Trade Centre (DWTC) from May 16 to 19, has witnessed a massive spike, not only in enquiries from Israel, but from travel companies around the world that specialise in tours to that region.

 

"Following the signing of the Israel-UAE normalisation agreement, the Israel Ministry of Tourism is planning significant steps to promote Israel as a tourism destination in the UAE. This will include participating for the first time in the Arabian Travel Market with a large booth and a delegation of Israel tourism industry representatives, as well as attending high level conference sessions," said Ksenia Kobiakov, Director of New Markets Development Department, Israel Ministry of Tourism.

Putting that into context, according to the Dubai Government's Department of Tourism and Commerce Marketing (DTCM), in 2019, 8.6 million international trips were made by Israelis, a 9 per cent CAGR over the past five years. The prospective length of stay by 2022 is forecast to be 11.5 nights indicating a willingness to embark on longer trips with business and leisure visitors making up 53 per cent of the total outbound market. Currently Poland, France