Kroger to Build Web Marketplace to Compete With Amazon, Walmart

Kroger to Build Web Marketplace to Compete With Amazon, Walmart

Kroger Co. is setting up an e-commerce marketplace open to third-party vendors, part of the grocery-store operator's bid to wrest web sales away from giants like Amazon.com Inc. and Walmart Inc.The owner of the Fry's and King Soopers chains is working with online commerce specialist Mirakl to offer tens of thousands of additional goods, including housewares and toys, the companies said Tuesday in a statement. The partnership will let Kroger offer “more-relevant products” by broadening its e-commerce operations to include third-party sellers,