MENA: Subscription for Video-on-Demand Services to Skyrocket

MENA: Subscription for Video-on-Demand Services to Skyrocket

The Middle East and North Africa's entertainment sector is poised to witness growth as interest in subscription video on demand (SVOD) services continues to increase.

The latest report released by Research and Markets indicates that there will be 27.16 million paid SVOD subscriptions for 20 countries in the Mena by 2025, up from 10.95 million recorded at the end of 2019.

By then, there will be 12.27 million subscriptions across 13 Arab countries, thrice the 2019 figure of 4.13 million and faster growth than for the rest of the region. Netflix will bring in five million, followed by StarzPlay (2.39 million) and OSN (2.28 million). These three platforms will generate 78 per cent of the Arab total by 2025.

Recently, Starzplay reported a robust 141 per cent growth in the number of unique