Mena video-on-demand market poised to grow

Mena video-on-demand market poised to grow

The Middle East and North Africa's entertainment sector is poised to witness growth as interest in subscription video on demand (SVOD) services continues to increase.The latest report released by Research and Markets indicates that there will be 27.16 million paid SVOD subscriptions for 20 countries in the Mena by 2025, up from 10.95 million recorded at the end of 2019.Recently, Starzplay reported a robust 141 per cent growth in the number of unique users during April 2020 when the Covid-19 crisis peaked in the region, according to a new study conducted by PSB Research on 'The Rise and Rise of Streaming Video in the Mena Market'. The brand revealed that the UAE is largest growth market with users increasing 70 per cent year-on-year and the number of streaming hours growing