Middle East Among the Fastest Growing Gaming Markets

Middle East Among the Fastest Growing Gaming Markets

YouGov's new white paper, titled ‘Gaming and Esports: The Next Generation', provides an analysis of the global video games and esports landscape across 24 markets.

Our data shows, for an important sub-section of players, watching video games online has become as much of a pastime as gaming itself. 

UAE and KSA rank among the top 10 global markets for YouTube Gaming, in terms of awareness and engagement with the platform among gamers. This highly engaged gaming audience in the region presents a huge opportunity for game developers and console manufacturers.

In KSA, Twitch enjoys a level of engagement that is equivalent to its level of general awareness among the gaming population in the country. Although Twitch has a wider familiarity in the western markets, when it comes to engagement with the platform- Saudi