Reducing the amount of money wasted on your PPC efforts provides more funds for other marketing needs; keep reading to learn how.

Reducing the amount of money wasted on your PPC efforts provides more funds for other marketing needs; keep reading to learn how.

Are your PPC (pay-per-click) efforts achieving the desired results? Are you spending more than what you get back from leads and sales? Do you want to make a change and minimize what you are spending? Here's how you can eliminate wasted spend in your PPC efforts, starting now.Check Your Campaign SettingsThis is listed first for a good reason - selecting the right campaign settings from the start is crucial - but this is also easy to overlook. Be sure to check all the settings before you save your campaign. There are a few things most experts recommend that you check the following:Disable the Display Network (this costs more in the long run) Check who is being targeted Double-check your bidding strategy Look at the ad rotationTurn Off Broad KeywordsWhile there are some situations where