Rewarding customer loyalty is pivotal during Covid-19 pandemic – ZAWYA

Rewarding customer loyalty is pivotal during Covid-19 pandemic – ZAWYA

Rewarding customer loyalty is pivotal during Covid-19 pandemic Over 90% of shoppers in the Middle East said that they are likely to continue purchasing online after the pandemic is over    People wearing protective face masks walk at Dubai mall after the UAE government eased a curfew and allowed stores to open, following the outbreak of the coronavirus disease (COVID-19) in Dubai, United Arab Emirates May 3, 2020. Maintaining the confidence of consumers and rewarding their loyalty during the Covid-19 pandemic has been more pivotal than ever for retailers across the UAE, especially as they tackle a new set of challenges, experts said.Anastasia El Hage, founder and CEO of HUBB Global Group, observed that while consumers are drawn towards more high-end products in the UAE, with the current crisis, people have begun purchasing more local products to not only promote smaller businesses, but to also support the local economy."The survival of the UAE's businesses depends on loyal customers who will keep coming back no matter what," she said. "Consumers are always looking for more than just a purchase, they are looking for an experience. Apart from the regular sales, retailers can focus on sharing tips, building stories, and engaging personally