Samsung ranks 2nd in earwear market in Middle East, Africa

  • Date: 16-Sep-2020
  • Source: Gulf Insider
  • Sector:Financial Markets
  • Country:GCC
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Samsung ranks 2nd in earwear market in Middle East, Africa

Samsung Electronics Co. was the second-largest vendor of earwear products in the Middle East and Africa (MEA) market in the second quarter of the year, a report showed Wednesday, as the South Korean tech firm tries to expand its presence against the industry leader Apple Inc.Samsung ranked second in the MEA earwear market with a 33 percent share in terms of sold units in the April-June period, according to the market researcher International Data Corp. In terms of sales value, Samsung had a 25.2 percent share, according to South Korean News Agency (Yonhap).The company posted a strong on-year increase in earwear sales after shipping 98,000 units of the Galaxy Buds Plus wireless earbuds to the region in the second quarter of the year, IDC added.Apple, however, was the dominant leader