Singapore-based influencer marketing platform, AnyTag, comes to the Middle East

Singapore-based influencer marketing platform, AnyTag, comes to the Middle East

AnyTag, part of Singapore-based, AnyMind Group, launches the influencer marketing platform in the Middle East. AnyTag is just the beginning, as once the entire suite of platforms and offerings by AnyMind Group is deployed in the region, influencers can leverage on various aspects to grow their personal brand. AnyMind Group, currently operating in 13 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India and the United Arab Emirates, wants to become a brand enablement platform that drives its mission to make every business borderless.AnyTag aims to address the challenge of spending countless hours on manual analysis and content management in influencer marketing through automation, including reporting, attribution, accumulation, and analysis of past campaign results.AnyTag allows marketers to access an extensive library of influencers and make their selections based on a wealth of data-driven metrics, instead of relying on just 'gut feeling'. The platform also allows bilateral communication for checking and approving content, and once a campaign is launched, users will have access to real-time reporting and attribution to measure the effectiveness of influencers' efforts. Marketers can run multiple campaigns simultaneously, and with key statistics available with real-time updates, they can make changes