Streaming service StarzPlay sees user numbers surge as coronavirus lockdown grips
- Date: 16-Sep-2020
- Source: Arabian Business
- Sector:Financial Markets
- Country:GCC
Streaming service StarzPlay sees user numbers surge as coronavirus lockdown grips
StarzPlay, the subscription video on demand service, reported growth of 141 percent in the number of unique users in the Middle East and North Africa during April, when the coronavirus crisis peaked in the region.
According to a new study conducted by PSB Research which examined trends between January 2019 to May 2020, the UAE is the largest growth market for StarzPlay.
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The review period covered two key phases – the coronavirus situation that led to lockdowns, and Ramadan, when home-entertainment typically spikes in the region.
Maaz Sheikh, co-founder and CEO of StarzPlay, said: “Covid-19 has fundamentally altered how entertainment is consumed in the region, as elsewhere across the world.
“Our year-on-year growth is led by our focus on meeting the aspirations of our subscribers by offering content that is truly relevant to them,
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